Happy New Year! As we usher in 2014, there are some exciting things happening at Melissa Frances! For those of you who follow the paper crafting industry, you know that most manufacturers are getting ready for the Craft & Hobby Association trade show in Anaheim California which starts in about a week and a half. This is when companies share their latest collections with buyers from all around the world.
This year, Melissa Frances has teamed up with three designers for some signature collections. We will begin by showing you sneak peeks of the first collection today.
The first is a collection called "The Sweet Life" and was designed by our first Signature Designers. The collection is by Jenny and Aaron of Everyday is a Holiday. If you don't already know these two amazing artists, let us introduce you:
Jenny Heid (aka Jenny Holiday) and Aaron Nieradka have been living the artful life together for nearly two decades and specialize in everything from restoring antique furniture, to painting murals, to having a retail shop, to creating hand-painted furniture and a home décor collection. Their designs have been sold at top retailers such as Michaels, Barnes & Noble, Paper Source, and in boutiques and shops worldwide. They’re the designers of the ubiquitous Keep Calm and Have a Cupcake line of stationery and gifts available everywhere. Their artwork has graced the pages of magazines such as Country Living, Country Home, Woman’s Day Decorating Ideas, Design New Jersey, Romantic Homes, Somerset Life, Somerset Studio, Where Women Cook and The New York Times Magazine. Their work has also been featured on NBC’s Today Show with Matt Lauer.
Here's what Jenny & Aaron say about "The Sweet Life":
We feel so close to this collection because so much of it is based on the things we live with every day. We like to surround ourselves with our collections…keep our favorite colors, patterns and objects close at hand. So many of the themes that can be found in our paintings, our décor, and gift lines can be found in The Sweet Life collection. Cakes, cupcakes, pretty girls, vintage bakery imagery and signage, bunnies, polka dots, stripes, and classic florals, all make an appearance. And we definitely wanted to bring our love for mixed media artwork to this collection. The creative process itself is what keeps us smiling every day. And for us it’s a very happy thought…the idea of putting our designs in the hands of other creative types, so that they too can experience firsthand the thrill of making something beautiful that is theirs and theirs alone. Doing what you love, with the ones you love, and with the things you love…this is The Sweet Life.
Melissa was very happy to invite Jenny & Aaron into the Melissa Frances family, and she looks forward to bringing their signature look and beautiful hand drawn/painted artwork to the scrapbooking community. "The Sweet Life" Collection will contain 6 double sided 12"x12" papers, a 6"x6" paper pad, washi stickers, chipboard, envelope bags, saying stickers, wrapping paper, 3x4 journaling cards, and a mini album kit.
Thanks for hanging with us for this lengthy introduction....now, here's what you've been waiting for, sneak peeks at this beautiful new collection!
Here are the 3"x4" Journaling cards:
And here are the adorable chipboard accents:
There are more coordinating accents for this collection that are equally adorable. Please be sure to come by the Melissa Frances booth at CHA (#1220) to check out the line in person.